Jiuzi Holdings (NASDAQ: JZXN) announced plans for a massive $1 billion equity-based deal to acquire 10,000 Bitcoin from a major global digital asset investor.
Jiuzi Holdings eyes $1 Billion equity issuance for Bitcoin in strategic partnership
This proposed move catapults the tiny NEV retailer into the spotlight as a bold new player in corporate crypto treasuries. The equity swap values the incoming Bitcoin at roughly $1 billion (though at current BTC prices around $74,000 as of this writing, the 10,000 coins represent about $740 million market value), transforming the balance sheet of a company with a pre-announcement market cap of just ~$1.5 million.
Jiuzi joins a growing list of publics stacking Bitcoin—we’ve covered how MicroStrategy turned into the classic BTC proxy powerhouse, plus trends in smaller names pivoting hard to crypto (check our roundup on emerging corporate adopters).
The Proposed Deal Breakdown
Per the March 4, 2026 GlobeNewswire release, the prominent global investor would transfer 10,000 BTC to Jiuzi in exchange for newly issued equity valued at ~$1 billion. The long-term partnership targets treasury optimization, cross-border crypto settlements, liquidity management, and broader ecosystem collaboration. Everything remains contingent on signing definitive agreements, meeting customary closing conditions, and securing regulatory approvals.
“Today’s announcement marks a defining step in our cryptocurrency strategy. The planned acquisition of 10,000 BTC is not merely a treasury allocation decision — it is a strategic positioning move,” said JZXN management in the release.
Who Is Jiuzi Holdings?
Based in Hangzhou, China, Jiuzi franchises and runs retail operations selling new energy vehicles (mainly two- and three-wheelers, plus batteries and charging gear) in lower-tier cities. The company has been building its crypto angle quietly since 2025 through partnerships and appointments—this proposed BTC haul marks a major evolution while the core NEV business keeps rolling.
How the Market Reacted When Others Did This
MicroStrategy’s Bitcoin spree turned it into a rocket as BTC climbed. Tesla’s 2021 treasury announcement sparked a quick pop too. Smaller firms dropping similar crypto treasury news often see fireworks on day one—and Jiuzi delivered: shares rocketed nearly 78% intraday on announcement (from ~$0.80 to $1.43) amid huge volume. Post-news trading settled in the $1.07–$1.13 range recently (with a follow-up $80M cash investment at $2/share from the same investor on March 6 adding more fuel and management involvement).
Under the Bitcoin treasury thesis, similar announcements have sparked short-term excitement and treated the stock as leveraged BTC exposure. Longer-term, if the deal closes, JZXN’s price direction would likely correlate with Bitcoin’s moves—adding real asset value to the balance sheet—though the large equity issuance brings heavy dilution risk that could offset upside or create pressure regardless of BTC performance. Execution risks and regulatory hurdles add extra volatility, as always with these plays.
Why This Matters for Corporate Crypto Adoption
More companies are eyeing Bitcoin as a reserve asset for resilience and growth potential. Jiuzi’s aggressive proposed step shows even niche players in traditional sectors are jumping in to diversify and build stronger treasuries amid market shifts.
We’ll track this one closely as updates roll in—the corporate Bitcoin wave keeps building momentum.
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