Public companies are going all-in on Bitcoin, hoarding over 1.6 million BTC—equivalent to a jaw-dropping $154 billion—as of November 2025, turning corporate treasuries into digital gold vaults.
Whoa, talk about a power move! If you’re not already buzzing about the crypto treasury revolution, buckle up because 1.6 million BTC ($154B) in public company hands isn’t just a number—it’s a seismic shift shaking up balance sheets worldwide. And right in the thick of it? DDC Enterprise (NYSE: DDC), the Hong Kong-based powerhouse blending Asian food innovation with bold digital asset plays, just dropped a bombshell: they’ve onboarded with Kraken to turbocharge their Bitcoin trading and custody game.
Picture this: DDC, already a go-to for millennial and Gen Z foodies with their ready-to-heat, plant-based meals and savvy ad services, kicked off their Bitcoin treasury strategy back in May. Fast forward to today, and they’re leveling up big time—now holding 1,083 BTC as they scale toward ambitious targets. This Kraken partnership unlocks institutional-grade tools—think deeper liquidity pools, rock-solid segregated custody, slick order routing, and optimized price discovery—all tailored to keep DDC’s BTC accumulation on a disciplined, high-octane trajectory.
“Our onboarding with Kraken represents an important milestone as we continue to scale our Bitcoin treasury operations,” beamed Norma Chu, DDC’s Founder, Chairwoman, and CEO. “Since launching our Bitcoin treasury operations in May, we have focused on building the infrastructure and governance needed for disciplined scaling. We have demonstrated and we will continue to demonstrate our ability to deliver results as we drive towards our ambitious goals.”
It’s like giving your favorite noodle bowl a crypto upgrade—suddenly, it’s not just tasty; it’s fortified for the future. DDC’s market cap sits at $108 million as of this writing, with shares trading at $4.45 (after a wild ride from a 52-week low of $1.62 to a high of $20.83). Volume’s humming at 66K shares lately, signaling eyes are on this hybrid food-finance disruptor.
We’ve been geeking out over these treasury tales for months—remember how MicroStrategy’s relentless BTC buys sent shockwaves through Wall Street? Or the way corporate BTC holdings crossing 1 million flipped the script on traditional reserves? DDC’s Kraken collab feels like the next chapter in that epic saga, blending everyday eats with tomorrow’s reserve assets.
How the Market Reacted When Others Did This
Flashback to the crypto treasury playbook: When heavyweights announce these kinds of partnerships, the tape lights up like a fireworks show over Victoria Harbour. Take MicroStrategy—their relentless BTC buys (e.g., adding 8,178 BTC in mid-November) have driven shares up over 150% YTD, riding Bitcoin’s wave as investors pile in on the “digital gold” narrative. But it’s not all champagne; Tesla’s 2021 BTC custody pivot with Coinbase sparked a 15% pop… followed by a 30% gut punch when macro jitters hit. Fast forward to 2025’s bull vibes, and firms like Marathon Digital saw 60% gains over recent months amid BTC’s climb past $90K, thanks to efficient mining and treasury builds.
Of course, it’s a rollercoaster—volatility’s the name of the game, with some treasury plays dipping below their crypto NAV during corrections. Past performance isn’t a guarantee, but these moves often spark investor buzz in bull markets. Yet in this $154B boom, these moves often ignite fresh conviction, drawing in funds hunting yield beyond bonds. DDC’s timing? Spot-on, as corporate adoption accelerates and regs greenlight more seamless integrations.
Bottom line: DDC’s not just dipping a toe; they’re diving headfirst into the Bitcoin pool with Kraken as their lifeguard. As more boardrooms eye crypto as core reserves, expect this foodie-finance fusion to stir up serious flavor in the markets. Stay tuned— the treasury trail’s just heating up!
Disclosure: As of this writing, Bitcoin trades around $91,500. All data sourced from public filings and market trackers.
